Even financial companies say those students often have sharp critical-thinking skills and problem-solving techniques that business majors sometimes lack.

WSJ: Wealth or Waste? Rethinking

In recent years, the Rose and three other bowl games have been part of the Bowl Championship Series (BCS), which was set up to resolve a problem that a lot of people thought needed solving: We sometimes cleaned up after New Year's without knowing who was No. 1.

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