"I can tell you from experience it's very difficult to sometimes run against and debate against a female candidate, " she said.

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"Impossible Broadcasting" is Trans-Global's version of a two-way transistor radio tuned into the human experience and transmitting a sometimes unexpected soundscape to and from a brave new world.

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Businesses need to determine the processes where they can drive strategic differentiation and then begin that automation process, Hurd said, adding that those slices of competitive advantage can differ from company to company and industry to industry: sometimes Customer Experience, sometimes procurement, sometimes supply chain or something else.

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