It's just really sweet: there's something really warm about that scene.
"They've definitely cracked the code on how to attract that teen audience with films like The Hunger Games, Twilight and something like Warm Bodies, which definitely plays right into the sweet spot of that demographic, " said Hollywood.com box-office analyst Paul Dergarabedian.
Being seen as something other than warm and cuddly is not in itself a bar to becoming a gigantic business.
Her lips were soft and warm and she smelled of something sweet and vaguely spicy.
Coming back into the changing room after our warm-up, everyone noticed something was different.
Its highest-profile marketing effort so far has been to sponsor a dog show in Singapore, not something Net hipsters anxious to spend their cash would naturally warm to.
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"I understand the warm and fuzzy feeling, but the excitement is something else, " she says.
Tilt it slightly in any direction, however, and suddenly the warm color saturation dies out slightly, dropping down to something a little duller and less contrasty.
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Warner suggested that the Spurs and AEG bid would look to offer something to athletics by either adding a "small" amount of seating to the warm-up track or upgrading an existing facility elsewhere, both options he described as "very inferior".
It gives you that warm, fuzzy feeling to know that the hotness you're gazing at is something more than vaporware.
Expect your adrenaline levels to rocket and, in the warm, thin air, you will realise that cowering in front of an oncoming silverback is not something you could ever get used to.
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