At the end of the day who, besides someone who wants to sell you something or go out with you, deeply cares to know you can't get enough of Jackson Browne's tunes and blue Gatorade?
As people become used to a sustained connection with brands, those who are perceived only to reach out when they have something to sell will be devalued in the eyes of customers.
This is as investor I will know that if I have a personal cash shortage I will be able to sellout to another investor for something close to fair-value with a relatively short waiting time.
How odd that after decades of obsessing over all the goods the Japanese wanted to sell to America, the next trade sticking point could turn out to be something they want to buy.