"The guests expect something more expensive when they come to Gordon Ramsay, " he said.
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The notion that if you make something more expensive then people will use less of it seems to have passed them by.
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"The harder you want to find something, the more expensive it is, and this country's forensic labs run on a shoestring budget, " Geller said.
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Amazingly, we seem to have found something that is even more expensive than renewables.
And I have no interest in doing something that's more expensive and harder to accomplish if somebody else has an easier way to do it.
That is, if you do at least 392 loads of laundry a year, live in one of 18 states where electricity costs are at or above the national average of 7.8 cents a kilowatt-hour and if your opportunity cost--the return you'd get by investing in something other than a more expensive washer--is 6% or less.
Some people have even suggested that antibiotics need to be far more expensive - something more like the price of new cancer drugs - in order for them to be used appropriately.
But he recently suffered an unusual and expensive setback in a battle involving something more prosaic: a parking garage.
Indeed, untying insurance from employment would give entrepreneurs the ability to take risks without the threat of medical bankruptcy and small businesses could compete with larger firms better since they would not need to provide expensive medical benefits to employees, something larger firms can do much more easily than their smaller counterparts.
Maybe the Kindle was the Bowflex of bookishness: something expensive that, when you commit to it, forces you to do more of whatever it is you think you should be doing more of.
Add a couple of more expensive options to the lineup, and traditional Wal-Mart shoppers who aspire to something more won't abandon the store once they get there.
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