But while it does a whole lot more than other augmented reality apps, it still looks like something you might try out a couple of times, then forget.

BBC: Aurasma: Augmented reality future or forgettable fun?

"True fandom is something like a cult that brainwashes you where you are unwilling to see the reality of the person you admire, " Lawrence said.

CNN: Chris Brown, Rihanna videos to premiere on same day

Take something like Millionaire, Who Wants To Be A Millionaire, which is not really reality but it's the same sort of thing, you can be made to look a complete and utter prat within two questions on Millionaire, I know, because it's happened to me.

BBC: Widdecombe and Hamilton interview transcript

Whats funny is that xbox would be even more frowned upon if they had no fee, in reality xbox fans are just paying for the right to feel like they are getting something better than the rest of the consoles.

FORBES: How Microsoft Could Beat the PS4 With the Next Xbox

Something like Have I Got News For You, which is not - it's on the sort of cusp of reality, you've got to be quite clever to get away with that.

BBC: Widdecombe and Hamilton interview transcript