What's the market that involves a lot of technology, specialization, highly trained workers, quick turnarounds to spec so that the customers really feel like they're getting something special and different -- that's how you compete, because that's something that a steel mill in China or in Brazil can't do.
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You can also change your search provider to Bing, if you're in the mood for something different.
Stop into a bistro or brasserie in Paris these days and you might notice something different.
So if you're listening to it on headphones, or in your car, suddenly you'll hear something different.
"Very often, women want something they saw in a magazine, but a swimsuit can look very different when you have it on, " she says.
In order to produce true innovation, you have to actually do something different that has value.
When something blows up, you want to be able to see the different pieces of it flying around in all directions and you want them to be recognizable pieces.
Of course, saying you are going to do something and actually doing it are two very different things and result in two very different outcomes.
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"Our customers were looking for something different and they didn't want that kind of locker room--type environment where you change in a common area, wait in a common area and so forth, " recalls Gordon Tareta, director of spa operations for Hyatt.
And if you hanker after something truly different, Prado y Neptuno is a boutique cigar and cocktail spot in the exclusive Recoleta district.
Maybe you'd watch other teams in the playoffs, if you could stomach it, but soon it was on to something completely different.
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