Huizenga and Berrard have their work cut out for them: While long-established, Swisher focused nearly exclusively on quickly cleaning bathrooms and selling some soap and air freshener once a week.
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"If you'd have said about 10 years ago to a chemist: 'Let's have some soap that responds to magnets', they'd have looked at you with a very blank face, " said co-author Julian Eastoe of the University of Bristol.
The tech world looks more like some catty soap-opera every day.
Homosexuality, schizophrenia and killer storms have been at the centre of just some of the soap's recent storylines.
BBC: NEWS | Entertainment | Emmerdale's path to soap success
London Games organisers Locog revealed that the torch will pass some of the soap's iconic landmarks including the market, the launderette and The Queen Vic pub.
Sao Paulo's municipal soap opera badly needs some fresh characters, and a happy ending.
After the overly hyped A Suitable Boy, the lengthy four-family saga that some critics derided as a literary soap opera, Vikram Seth has come back strongly.
By late March, shoppers in some Chinese cities were clearing supermarket shelves of soap, laundry detergents and shampoo based on the media reports.
But some of the best-known celebrities use their soap boxes to spread scientifically dubious--and potentially harmful--messages.
Some of the buzziest programming however, including ABC's nuclear sub thriller "Last Resort" and its country music soap "Nashville, " is also some of the lowest-rated.
We still stick by the idea that true inovation will only come when cable customers can chose both their hardware and their software, but we you can bet we'll bite our tongue and enjoy some HD when we are not standing on our soap box.
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The Prime Minister, Tony Blair, has been criticised by some media watchers for inviting pop stars, comedians and soap stars to Downing Street for evening drinks parties.
Some, though not him, blame the media for its obsession with that soap opera.
Some of them actually believed us because their reference to America was movies and soap operas where everyone either lived in a 5, 000 square foot mansion or in a Malibu beach house.
But his poor performance in a rout at the hands of Alabama, some slow workouts, and a tabloid-ready hoax involving a fake girlfriend that became a national soap opera dropped his stock.
The NDRC has warned some companies about the dangers of inflation, pressuring firms that make products including cooking oil, food and soap to steer clear of rapid price rises.
Still, some predict that by 2009, the ability to swipe everything from a pair of pants to a bar of soap under a scanner will mean that shoppers will spend less time in a cash register line.
Steven Murphy says that all soap operas have their peaks and troughs, but feels that Emmerdale has been ahead of the game for some years now.
BBC: NEWS | Entertainment | Emmerdale's path to soap success
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