Yet for all this success, go out on China's teeming shopping streets and Lenovo's brand still seems to need some polishing.

BBC: Rory in China: Lenovo's quest to be cool

Despite some polishing from big-name screenwriters John Lee Hancock ("The Blind Side") and Hossein Amini ("Drive"), Evan Daugherty's screenplay is more functional than fun.

CNN: Review: Theron gives new 'Snow White' film some spine

Mr Mahoney, who sold cleaning products to the school and knew Mr Huntley as Ian Nixon, told the court he went to show him how to use some floor polishing materials.

BBC: NEWS | UK | Huntley 'thought girls were dead'

The footballer's lawyer, Hugh Tomlinson QC, was asked whether, as had been suggested, Mr Ferdinand was really bringing the action to protect his reputation which he had spent some time "polishing" for financial reasons.

BBC: Rio Ferdinand anger at Carly Storey Sunday Mirror story

Soothing music fills the room as images of the original Maybachs, which were sold from 1921 until 1941, are interspersed with shots of today's craftsmen stitching the supple Grand Nappa leather upholstery of the new successor, or sanding and polishing some of the 100 pieces of wood used for its interior.

FORBES: Magazine Article

But if industry wants to shine up a reputation dimmed by suspect behaviors of some of its own, voluntarily turning to independent evaluation and reporting of transparent data sets is one step toward polishing away some of that tarnish.

FORBES: How Can Big Pharma Restore A Reputation?