But we shouldn't sort of assume that the other side is either heartless and doesn't careabout sick people, or is some socialist communist who's trying to take over the health care system, or -- you know, we start getting into these caricatures of each other.
Regardless of whether people fill out Polst forms or advance directives, or both, a coalition of health-care groups says it is important for people to make some decisions about end of life wishes and to choose a surrogate who understands their wishes to step in if necessary.
They need to show not just that the ad was shown to a large number of people, but that it actually had some effect on a business metric that the company and its investors careabout.