With this project we heard there was some local concern about a negative effect on tourism, so we decided to go one step further than usual and create a tourist attraction to leave as our legacy.

BBC: Northumberlandia: The naked lady of Cramlington

The goal of the trial was to show that Simdax reduced mortality by 25% compared with dobutamine, which some doctors believe may actually have a negative effect on how long patients live, at the end of six months.

FORBES: Magazine Article

And while that may sound good for bargain hunters, and perhaps even more importantly for Japan's ageing households receiving fixed pension incomes, if prices continue to fall for a prolonged period, it actually has a negative psychological and business effect, some economists argue.

BBC: Q&A: Bank of Japan's inflation target

In some cases, simply increasing your own online brand awareness, possibly combined with some targeted SEO efforts can limit or negate the effect of negative press online.

FORBES: What Not To Do: What You Can Learn from the FunnyJunk.com/Oatmeal Debacle