Some ways of falling in love seem like insanity and that I believe is why the ancient Greeks regarded the experience as being 'possessed' by Aphrodite.

BBC: Crazy little thing called love?

Just like fast food itself, some love it, others don't.

NPR: Summary Judgment: 'Fast Food Nation', 'Casino Royale'

And when we saw how the reaction was of other people who turned out, you know, so we was, like, we wanted to spread some more of that love.

NPR: Hot 8 Brass Band Play For A Living New Orleans

Some are general, like over-zealous pharmaceutical marketing or our culture-wide love-affair with winning at all cost.

FORBES: When 'Study Drugs' Kill (Part 1): How Ambition Becomes Adderall Addiction

Isner may have found it difficult to shake off the "marathon man" tag but there are some other things that have stuck with him by his own choosing -- like his love for wrestling.

CNN: Enduring bromance of tennis' 'marathon men'

That said, the patent does show that the folks in Waterloo would like to keep a love of keyboards alive in the tablet era, even if it requires some subterfuge.

ENGADGET: RIM applies for patent on tablet with concealable keyboard, keeps your QWERTY love a secret