While the S4 might have somecute software advances (though there should be a sign above phone shops saying SIRI beware) the rumors surrounding the S4 are beginning to look like a marketing storm, perfectly engineered by the Korean manufacturer.
The messages included: "u r very cute indeed" "very glad to know that u r fine now let celebrate this n have some fun on weekend " and "plz dnt say no u know I like u too much dnt break my heart".