And when we looked at some of the "likers" - for my virtual bagels and for some other pages - quite a few of them seemed to be engaged in "liking" everything they saw, with thousands of businesses benefitting from their admiration.

BBC: Facebook acts on fake ��likes��

Though Montreal bagels are new to the U.S., some sellers see them as more authentic than the more familiar New York variety.

WSJ: Battle for the Bagel's Soul