For many retailers, the attacks will also raise costs, as advertising campaigns and merchandise are changed to reflect the new sombre mood.
When Richard and his ten-month old company outmaneuvered SingTel to win HKT six weeks ago, all of Singapore fell into a sombre mood.
When Philip Russell's friends gathered for his 29th birthday drinks, the mood was sombre not celebratory.
At Mr Capriles' campaign headquarters the mood was sombre, as his supporters watched the results on television.
Sir John described his mood as "sombre" after parting company with Rodgers.
He told BBC Five Live how he saw the Sri Lankan bus with "bullet holes all over", and said he spoke to the players in the dressing room shortly afterwards, where the mood was "sombre".
Full of mood, and despite their initial sombre appearance, many of the frames are in fact filled with light and perhaps a new dawn.
The mood in the Chelsea camp was understandably more sombre but, while Ancelotti rued missed chances, he was also determined to look ahead to Tuesday's first-leg last-16 Champions League clash away to FC Copenhagen.
The mood in the capital, Male, has been sombre, our correspondent reports.
With Cairo's nascent stockmarket enduring a prolonged slump, and the central bank accused of responding clumsily to monetary pressures, the mood at a recent Cairo investment conference was unusually sombre.
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