The 2010 World Cup organisers also revealed that South Africans will get cheap tickets to watch the 2010 World Cup on home soil.

BBC: Eto'o face of 2010 World Cup

And he arrived in London just in time to watch his rugby team succumb to England on home soil for the first time.

BBC: Aussies discover losing habit

When the American women won the World Cup on home soil in 1999, 40m Americans (including President Clinton) tuned in to watch the game live.

ECONOMIST: Football is slowly spreading around the globe