The fact that we had no prior experience with either shrink wrap software or computer programmers allowed us to look at the prevailing business model with unbiased eyes as well.

FORBES: Building Gorilla Companies with Guerrilla Marketing

For now, Microsoft can hide behind the software industry's shirk-wrap license policy, which disclaims all liability for software errors.

FORBES: Can You Trust Your Computer?

He called it The Game of Work, now we wrap it in some software and call it gamification.

FORBES: 5 Gamification Rules from the Grandfather of Gamification

Last month, Facebook and Apple announced an agreement to wrap the social network into the iPhone's main software for the first time.

WSJ: Apple Discussed Investing in Twitter

We wrap up with a slightly happier TiVo note -- the Hawk software is going through testing -- but as much as we'd love to get a hands-on, we won't sign an NDA that keeps us from sharing with you all.

ENGADGET: HD Podcast 106 - 10.17.2008 HD