Rawn Shah is a business transformation consultant in the Social Software Adoption team in IBM's software group and is the author of Social Networking for Business: Choosing the Right Tools and Resources to Fit Your Needs, newly published by Wharton School Publishing.

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H-P said then that Autonomy was key to its transformation into a higher-margin seller of software.

WSJ: H-P Blames $8.8 Billion Charge on Bad Deal

On Wednesday, YouTube announced the next step in its transformation from destination to application, releasing a set of free software tools that let Web developers create fully functional YouTube players on their own sites.

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