All this grew out of an almost ludicrously elementary business plan hatched in 1995 by Ross Garber, a software marketing executive, and Neil Webber, an MIT-educated computer scientist.
Burger King isn't yet using the software for marketing, but to help coordinate a nationwide makeover of its restaurants.
New hires -- even seasoned executives -- must complete a six-week "boot camp" and pass tests on the company's software and marketing message.
While the software-marketing professional visits Facebook five to 10 times a day, there are certain topics she would rather broach on Social Number.
Armed with over 20 years of experience across technology, internet and marketing sectors, Mr. Bradford joined Oracle in the company's acquisition of Vitrue, a leading social enterprise software and marketing platform.
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Alan comes to us with nearly a decade at Apple, most recently as Director of Software Product Marketing in Europe and previously as Director of Emerging WW Product Marketing, Alan has extraordinary consumer product marketing and launch experience.
Phil Fernandez is President and CEO of Marketo, a provider of online marketing software.
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They have a pretty powerful marketing software, but they also take education very seriously.
The change created separate sales forces to go after HCM (employee data tracking) software customers and marketing.
In November, it signed a major new deal to supply its targeted marketing software, joono, to a leading Canadian bank.
"The public guys are giving better terms, " said Brian Halligan, chief executive of Silicon Valley marketing software startup HubSpot Inc.
Kia worked with brand marketing software partner Thismoment to deliver the technological infrastructure and the impressive business results across the campaigns.
We were on the phone because his PR person had sent me an evaluation license of their new(ish) content marketing software: Scribe.
And he is looking for people with skills in software development, marketing, finance, legal, and sales (with expertise in packaged goods and retailing).
In a recent study by digital marketing software provider, Optify, found that social media generates 40 percent of overall traffic to business-to-business websites.
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To provide exactly this solution, Seattle-based Optify is today announcing the expansion of its inbound marketing suite with Closed Loop Email Marketing Software.
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Many companies marketing software today position themselves as open source.
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On the other hand, the online marketing software company reported a loss for the quarter of 3 cents a share, smaller than the loss of 13 cents the Street had expected.
The VCs responded by hiring Mark Wright, who had just sold his marketing software firm to online ad giant DoubleClick, to come up with an interim plan in the next few months.
Founded in 1991 and entering the ATM market in 2004, the Dundee company has developed advertising and marketing software that has been installed on 30, 000 ATMs in deals with several banks in Canada and Britain.
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According to a recent study by digital marketing software company Optify, more than 57 percent of websites run Google Analytics, accounting for about 30 percent of all searches and nearly 40 percent for B2B sites.
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They model staterooms, software, and marketing materials.
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The VCs responded by hiring Mark Wright, who had just sold his marketing software firm to online ad giant DoubleClick (nasdaq: DCLK - news - people ), to come up with an interim plan in the next few months.
Good times among corporations have led many to invest heavily in software productivity tools, while those marketing consumer goods have boosted spending for software and internet-related advertising.
Its ongoing investment in sales and marketing and software development have doubled or more along with revenue.
HackingTeam and Gamma have been marketing their software to governments outside of Europe, including in the Middle East.
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It helps that their powerful cloud-based marketing automation software helps them analyze and plan for the very things we are talking about.
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Much in the way the phone system migrated from operators hand-switching every call to users dialing directly, Intentional Software could let a marketing executive create the code needed for a product campaign with just minimal mediation from a programmer.
The largest consumer product companies have seen their chief marketing officers engage with software as a service (SaaS) providers to design and run their outbound marketing programs to launch new products and animate their loyalty programs, without a word with their internal IT organizations.
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