He says the company expects to touch 1 billion people with its software over the same time frame.

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The long time frame is required because current operating systems and software don't take full advantage of the benefits of multi-core processors.

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Other software execs see a daunting challenge, especially in the time frame Ellison promises.

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Their Digital Photo Frames now ship with new software to add transition effects to slideshows and ease moving photos to and from the frame.

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Given the short time frame Nokia has given itself, the company is probably dealing with an easily rectifiable software issue, more finishing touches than fundamental fixes.

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While a chunky frame, cellular data in only some models and a misplaced emphasis on tablet-like software kept the Streak from setting the world on fire, it would prove to be prophetic.

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