"The traditional model of enterprise software has failed the customer, " he declares.

FORBES: Beltway Bet: RightNow Technologies

Marc Benioff is the ultimate disruptor himself, having co-founded Salesforce and taken on not only the giants of enterprise software, but the very business model the industry thrives on.

FORBES: 30 Under 30: Forbes Announces Young Pioneers In Technology

The programs, an addition to the company's "Lotus" group of applications, also represent one of IBM's most ambitious forays yet into enterprise software-as-a-service, the browser-based model of applications pioneered by companies like Salesforce.com.

FORBES: Enterprise

Companies like Alfresco in the Enterprise Content Management space have perfected a model in which a full version of the software is available for download.

FORBES: Open Source for Vertical Apps: Is Wall Street Ready?

But as the platform-as-a-service delivery model grows, it will intensify the competition between large cloud service providers and enterprise software suppliers, which look to capture the growing, market, Gartner predicted.

FORBES: HP Unveils Cloud Application Platform Powered by ActiveState

With all of these components, HP becomes the only firm that can supply end to end enterprise IT, including hardware and software, either on premises or under the Infrastructure as a Service model.

FORBES: HP: What Will They Buy Next?

The traditional IT model requires system engineering that binds most software to the hardware and does not provide an enterprise suite of functionality or allow for increased flexibility and a governed lifecycle of services.

FORBES: Implementation of Cloud Computing Solutions in Federal Agencies: Part 4 - Cloud Computing for Defense and Intelligence