In a startup, I embrace the idea from Blank that there are really only two roles: product development (design, and software hackers) and customer development (product marketing, sales, business development).

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And he is looking for people with skills in software development, marketing, finance, legal, and sales (with expertise in packaged goods and retailing).

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YoYo Games currently has 25 employees but is planning to create an additional 25 new positions, mainly in systems development, software engineering, sales and customer service.

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Its ongoing investment in sales and marketing and software development have doubled or more along with revenue.

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Meraki combines a high-velocity software development methodology with a tightly linked inside sales and channel model that will form the new Cloud Networking Group.

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"This took a lot of software development and a lot of business development, " says Chief Executive Doug Renert , who formerly headed application sales at Oracle.

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"This took a lot of software development and a lot of business development, " says Chief Executive Doug Renert , who formerly headed application sales at Oracle (nasdaq: ORCL - news - people ).

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Duncan said the strongest trends his company sees in these development initiatives are in the growth of service-oriented software architectures, subscription-based software sales and industry-specific standards in areas such as radio frequency tags and cellular telephony standards.

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The company said in its earnings release that it had lower than expected sales and that its investments in improving client experience and accelerating product development and higher than expected software development expenses pressured its bottom line.

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