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Samsung made intuitive, humanising software front and centre of the Galaxy S4, which is launched last week at a lavish event in New York.
FORBES: Move up http://i.forbesimg.com t Move down
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Their bet is that India will be an outsourcing centre not just for software but for call centres and other back-office services that can be delivered by wire.
ECONOMIST: A survey of India's economy
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Then this week Infosys, a big software firm, put on hold a development centre that would have created over 10, 000 jobs.
ECONOMIST: Banyan
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Hours after he uttered those words, Wipro, an Indian pioneer of software services said it would open a new development centre in Atlanta, Georgia, that will report to its headquarters in Bangalore.
ECONOMIST: Responding to the Asian challenge
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In some cases, as software and browser changes render original works obsolete, the centre will be translating poems into newer formats.
BBC: 'E-poetry' creates electronic sonnets
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Cisco will soon start selling servers, and has formed an alliance with several smaller hardware and software firms to build, in effect, a data centre in a box.
ECONOMIST: Computing
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This September, a new shopping and leisure centre, the Oracle (no relation of the software firm), is due to open in the middle of the town.
ECONOMIST: The south-east
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That means its software can do things such as suggesting answers to a call-centre operator or monitoring television channels for words or subjects.
BBC: Profile: Autonomy