The software is an important addition to Google's catalog, but offering IM and chat is just keeping up with the Joneses.

FORBES: Google's Big Bet: Beyond Instant Messaging

"A lot of companies just throw a catalog online and hope people buy stuff in cyberspace, " says Stan Dolberg, software strategies director at Forrester Research.

FORBES: Does Amazon.com really matter?

The iGUGU InterneTV system consists of an innovative, compact handheld wireless remote control, wireless or cable-based options to connect the PC to the television, and an easy-to-use, powerful, software application that aggregates free and subscription-based content on the Internet, giving users the ability to search, catalog and play more content than any other solution on the market.

ENGADGET: iGUGU InterneTV media streamer now shipping HD