"An Internet company has to build its brand up from scratch, in terms of software, order fulfillment and brand image, " Netessine says of Amazon's dominance.
Kia worked with brand marketing software partner Thismoment to deliver the technological infrastructure and the impressive business results across the campaigns.
This process will continue in the coming months as more carriers around the world formally evaluate the devices and our brand new software.
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Brand-tracking software and consultancy firm MarkMonitor set out to track down the Web sales of four toy brands that have been recalled in recent months by toy makers Mattel and RC2.
Brand-tracking software and consultancy firm MarkMonitor set out to track down the Web sales of four toy brands that have been recalled in recent months by toy makers Mattel (nyse: MAT - news - people ) and RC2.
And a brand new kind of software allowed him to use information about the family and their genetic material to find the defective gene.
Another advantage of having products with Google's software on them: "The brand name means something, " Baxter said.
More firms are turning to brand specialists, along with software companies such as Exstream in Lexington, Ky.
Software companies are trying to re-brand themselves as partners.
Some innovative companies, like Vine and smartsy, are catching on to this wave by creating apps and software that allows a dialogue between a brand and its audience when and where the consumer wants .
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Each product in the XPS portfolio is tailored for very specific customer needs, and the new products unveiled today are designed to take advantage of emerging software and technology, with the same XPS brand attributes that customers expect from Dell.
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When Vietnam first began outsourcing software development services, companies faced challenges building trust and brand recognition globally.
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Whenever the customer looks at the pen, he's reminded of the brand, of some hotel he stayed at or some software he uses.
They make it possible for smart phone users (who have a scanner and the right software) to go swiftly and effortlessly to a corporate, product or brand website.
Graduating in 1979 with a double major in electrical and electronics engineering, Hukku spurned offers from brand-name companies, preferring to cut his teeth with software services pioneer Tata Consultancy Services.
Even Google (NASDAQ: GOOG) (a software company) teamed up with Asus, LG and Samsung to build the Nexus brand of tablets and smartphones.
Whether you are selling consulting services, coffee or software, you need to listen to the market to determine your financial feasibility and how to brand and price your offerings.
Skype is a global brand Microsoft has completely rewritten the code base already and made Skype into a scalable durable software platform that is growing and profitable.
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If so inclined, a brand could blast out a Promoted Tweet to female Blackberry users in Tanzania whose interests include enterprise software and college basketball.
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Sense is often described as a user-friendly software overlay, but HTC typically describes it as a user-facing experience that unifies its products, differentiates its brand and benefits HTC device owners.
It will start to advertise Ovi in 2009, but it will not be easy to create a brand that can rival the coolness of Apple's iPhone or Google's new mobile-phone software, called Android.
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