Worse, the company's chief asset--its nifty software--still has no patent or trademark protection (see radar graph).

FORBES: Magazine Article

Despite the advent of GPS, radar technology and 3-D computer software, an exquisitely hand-drawn map and carefully collected data often can outdo what a couple of whiz kids can find on a laptop.

WSJ: In Geology, Old-Timers Can Be Worth Their Weight in Gold

Included in this latest software release is the new Radar app which utilizes the built-in precision GPS sensors onboard the HUD to provide information on current location, 3D interactive resort maps, and buddy tracking.

ENGADGET: Recon updates its HUD tech, adds new view modes to MOD Live

The vehicles will use digital cameras, radar and sonar, married with sophisticated home-grown software, to pick and ping their way through the desert.

ECONOMIST: MONITOR: Robots, start your engines | The

In tests last year at Yankee Stadium and Citi Field, MLB experimented with the Hawk-Eye animation system that is used to judge line calls in tennis and the TrackMan radar software used by the PGA Tour.

WSJ: MLB hoping for large replay expansion in 2014