As the technology industry shifts from a hardware-based model to a software-based model, New York is positioned well with access to clients and a pool of potential employees who understand marketing, consumers, media and communications, Mr. Pinsky said.
But only recently has his firm (and a few others) managed to make the software-rental model work.
These three horses dictate the pace of all Internet technology, all software--and every new business model worth a hoot.
Other applications are rented via a software-as-a-service model.
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With the new launch, SAP is focusing on cost-conscious small businesses to expand the reach of its ERP solutions by leveraging the on-demand software model.
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For the enterprise, Apple first added business email, then decent security, then enterprise device management hooks, and now a B2B app store and soon a decent over-the-air software delivery model.
Ariba (bought by SAP in 2012) and Concur Technologies both successfully transitioned from packaged software to an on-demand model, and both stocks were severely punished in the interim.
The miniature building began as a detailed 3-D software rendering before the physical model was built to iron out all the intricacies of connecting the units in the full-scale building.
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The programs, an addition to the company's "Lotus" group of applications, also represent one of IBM's most ambitious forays yet into enterprise software-as-a-service, the browser-based model of applications pioneered by companies like Salesforce.com.
The data-mining software is partly based on a model the SEC developed to trawl through hedge fund returns for signs of Bernard Madoff-style chicanery.
The old software model is a high-touch solution with designs that require custom work, which is expensive to implement and not quick to scale.
From there, the software takes you to a ready-made model, filled with content from actual, working apps.
The combined forces of the Software-as-a-Service deployment model, the role of Salesforce.com as the master data aggregator and integration point, buying habits of marketing departments and cooperative efforts among vendors have created a situation in which IT plays almost no role in supporting the use of marketing technologies.
That includes a business-model shift from hardware company to software licensor.
Model N makes revenue-management software for pharmaceutical and technology companies.
HubSpot, a Boston-based company that sells inbound marketing and CRM software to businesses, has used a simplified version of the model while boosting revenues more than ten-fold since 2008.
The instant demo model also makes sense for big budget commercial software -- imagine if you could try a new video editing suite online, for instance.
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Mr Behlendorf points out that software-development companies, like software companies themselves, are moving towards a model of selling services rather than products.
He also studied Caterpillar trucks, then made 3-D animated films on the sophisticated movie software Maya and obsessed over model trains.
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Meraki combines a high-velocity software development methodology with a tightly linked inside sales and channel model that will form the new Cloud Networking Group.
It says that it was poaching so much business from a more traditional seller of customer-relations software, Siebel Systems, that Siebel had to adopt the model itself.
Caterpillar ( CAT - news - people ) trucks, then made 3-D animated films on the sophisticated movie software Maya and obsessed over model trains.
The clinic formed a partnership with the company Eye Controls to develop a more user-friendly model, consisting of a handheld iris camera and software to reduce identification errors.
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The Lumia 820 is a slightly stripped down model with the same processor and updated software aimed at the mid-range consumer.
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In the old model, software was created to smooth processes and increase efficiency for back-end systems.
Most of the firms peddling this model, such as Amazon and Google, use open-source software, since having to pay licensing fees would make the business unprofitable.
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The BWU-500S retail branded model comes with CyberLink's Media Suite 8 software for capturing, authoring, editing, backing up, viewing high-definition personal content and playing back Blu-ray Disc movies including 3D Blu-ray movies.
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Model-Based Testing is a method that automates all steps in the software testing process.
In Drupal Gardens all web sites are hosted in a multi-tenant fashion that shares as much of the software infrastructure as possible: the same model used by the SaaS giants like Salesforce.com.
Model-Based Testing has a number of major advantages: it makes the software testing process faster, cheaper and more accurate.
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