The Motor Company will produce 32 models on six platforms (Sportster, Dyna, Softail, Touring, Trike and V-Rod).

FORBES: Harley-Davidson Announces New Lineup for 2012

He owns a Softail, a Fat Boy and a Road King.

FORBES: Love into Money

Since introducing models such as the Softail Slim, with a lower seat designed for female riders, Harley has come to dominate the U.S. motorcycle market for women, a spokeswoman says.

WSJ: Driving Change Without Rocking the Boat

Management was quick to credit the July introduction of four new 2007 bike models - two new VRSC models, the FXSTC Softail Custom, and a Limited Addition 50th anniversary Sportster - with the big sales push during the quarter.

FORBES: Harley-Davidson Dazzles Wall Street