Advertising history is filled with alternating bursts of hard and soft selling over the years, points out industry author James Twitchell, with the current trend coming on the heels of several years of softer messages focused on entertainment.
But, yes, there are dreamers here, with hard heads and soft hearts.
With Refine Edge technology from Adobe Photoshop, even hard-to-select areas with soft edges are easily captured when making selections.
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But despite the hype, the overall economic effects of "soft addictions" pale in comparison with traditional "hard addictions" like drug abuse and alcoholism.
And the shift has occurred from public power to private power, from political power to economic power, from hard power to soft power, with the end of the Cold War as the turning point.
She said the hardest things to recycle were soft plastic such as packaging contaminated with food as well as hard plastic such as broken toys that no one would want.
These institutions are engaging with external partners to identify the hard and soft skills needed by graduates to succeed in entrepreneurial endeavors, and finding ways to integrate that skill development into the academic curriculum.
His expectation is that Mr Clinton, weakened by scandal, will let things be, while he himself continues to mollify his hard right with new settlements and pacify his soft centre with professions of loyalty to Oslo.
Soft corsets also decreased spinal rotation, but the changes were only significant with hard corsets probably, researchers said, because of increased trunk stiffness.
Biolase's Waterlase system uses a patented combination of water and lasers to precisely cut hard tissues (bone and teeth) and soft tissue (gums) with minimal damage to surrounding areas.
Have you ever been playing around with molten metal salt, when you accidentally created hollow, soft-shelled particles that could one day increase hard disk storage or power future QLED displays?
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