On the other hand, Sodastream gives me the flexibility to customize my own soft drink while severely reducing the waste footprint (which also means less recycling to lug to the street).

FORBES: Hands on with SodaStream: Less Plastic Bottles, More Home Aesthetics

"This is our soft target, " the Commissioner told a press conference, explaining that this would represent roughly four kilos of waste per citizen.

CNN: EU proposals aim to reduce electronic waste