Commenting on the results, Dr Matthew Hobbs, head of research at Diabetes UK, said the link between sugar-sweetened soft drinks and Type-2 diabetes persisted even when body mass index was taken into account.

BBC: Diabetes warning over soft drinks

"Even so, it is not definitive evidence that sugar-sweetened soft drinks increase the risk of Type 2 diabetes, other than through their effect on body weight, " he added.

BBC: Diabetes warning over soft drinks

So, he pulled his trailer into the parking lot of a pottery store and touted his partially-melted, soft ice cream as a brand new type of dessert.

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The new windpipe was designed and fabricated from the same type of plastic that is used to make soft-drink and water bottles.

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Still others install a soft bar between you and the keyboard to ensure your wrist stays straight while you type.

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Researchers at Wake Forest University recently developed a new type of light bulb that uses field-induced polymer electroluminescent technology to create a soft white, full spectrum light that could last a decade.

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Brahma, though stronger, lacks a premium-brand soft drink, which its former arch-enemy has in the form of Guarana Antarctica, a type of fruit soda.

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"In and of themselves, sugary soft drinks are only part of the picture - they're just one of the potential risk factors for Type-2 diabetes, " he said.

BBC: Diabetes warning over soft drinks