It is almost reminiscent of the cola wars, with Coke and Pepsi fighting over the soft drink taste preferences of millions around the world.

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While adults appreciate complexity and depth of flavor and a multitude of textural contrasts, young children steer towards more singular taste profiles and soft foods.

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In order to make low calorie drinks taste better, soft drink makers led by Coke, Pepsi and Dr. Pepper Snapple are experimenting with natural, low calorie sweeteners and flavor enhancers.

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The mix of wheat and rye are responsible for its famed soft, smooth flavor, not the harsher taste many associate with bourbon.

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