But as the economy slowly rebounds from the worst of the Great Recession, corporations have been able to take advantage of a relatively soft market for sports sponsorships.
Commercial real estate lags the broader economy, so many property owners are seeing the benefits from the climb out of recession now, even with the U.S. mired in a soft patch.
We expect 1.7% growth in real personal consumption expenditures in the four quarters ending September 2008 even under our soft-landing scenario, below the 2% four-quarter low in the 2001 recession (see graph and further discussion in the attachment.) In recent years, we predicted and explained the resilience in U.S. consumption growth in terms of job prospects and the high actual household savings rate.