In most cases, though, soft paternalism means the government giving people a choice, but skewing the choice towards the one their better selves would like to make.
That is no soft option: it means 30 hours' work a week, and a further ten hours' training.
The soft consistency of Cheez Whiz means melting it is a breeze, perfect for busy cooks pushing out non-stop orders.
It's not like the former Texas solicitor general and graduate of Harvard Law School is considered soft on illegal immigration by any means.
"When the hairs are soft there is minimal drag, which means you do not apply more pressure, " he says, revealing that for many years he practiced his wet-shave technique on a balloon.
Analysts also said gold is underpinned by ongoing European debt issues, a continuation of central-bank buying after Bank of Korea purchases, plus still-soft U.S. economic data that means continued loose monetary policy and perhaps even more stimulus.
FORBES: Gold Underpinned By Downgrade Worries, Economy, European Debt Issues, Central-Bank Buying
On the other hand, Sodastream gives me the flexibility to customize my own soft drink while severely reducing the waste footprint (which also means less recycling to lug to the street).
FORBES: Hands on with SodaStream: Less Plastic Bottles, More Home Aesthetics
Others say the reforms are soft: the long grace period for some of the changes means that Parliament will not be fully reformed until the election after next, which could be as late as 2015.
The soft tyres are lasting much longer than expected, as many as 35 laps, which means that a two-stop race is likely to be the strategy of choice.
Translated to interiors, this means extensive use of quirky antiques like masks and vases, set against what Mr. Pellizzoni calls "soft furniture" mesh chandeliers and curvy seating fixtures in luxurious materials like leather and suede, against a backdrop of warm colors such as beiges and browns.
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