To simplify matters greatly, soft dollaring is a legally prescribed exception to this rule.

FORBES: Pensions and Brokerage: The Brokerage Battlefield Revisited (October 1, 2000)

Consultants, who advise clients on asset allocation and manager selection, as well as educate their advisory clients on brokerage matters such as soft dollaring and commission recapture, are not required to be licensed as brokers or registered as investment advisors.

FORBES: Investment Consultants: It's Time to Clearly Define Their Role (June 1, 1995)

Often, soft-peddling the message can make matters worse.

FORBES: Magazine Article

What matters is that this fuzzy logic rice maker makes soft rice.

FORBES: The Sociologist: Peter Bearman

Unfortunately legal ethics generally permit all lawyers to claim to be competent to handle matters ranging from wills, divorces and traffic tickets to financial derivatives, hedge funds and soft-dollar trading.

FORBES: Expert View

Sound quality matters most for headphones, but we won't lie: we've got a soft spot for a slick design.

ENGADGET: Eskuch�� intros Control v2 and 45v2 headphones, melds '70s chic with 2012 tech for iOS listeners