He anchored the boat on the shore and tied on a 6-inch Castaic swimbait, a big soft rubber lure that looked exactly like a trout.

FORBES: In Search Of Sowbelly

Calls for China to play by the rules are also more credible if developed economies avoid double standards by resisting the lure of protectionism, both in traditional or more fashionable "soft" forms.

WSJ: The Rio Tinto Lesson

It was not second-string Batch himself, nor the easy lure of celebrity bankruptcy, that gave rise to a slew of soft news articles and blogs on the subject in the last week.

FORBES: Recovering the Brass Ring: The Bankruptcy of Charlie Batch