Spurred by Coke's acquisition of Cadbury's soft-drinks brands outside America, authorities from Chile to Australia to Europe are scrutinising Coke's market share and business practices.

ECONOMIST: Going for Coke

In order to make low calorie drinks taste better, soft drink makers led by Coke, Pepsi and Dr. Pepper Snapple are experimenting with natural, low calorie sweeteners and flavor enhancers.

FORBES: Coca-Cola Not So Sweet, Shares Likely To Leak 10% Down To $60

Today, Freestyle Coke machines let us design our own soft drinks, freestyle yogurt shops let us create our own confections.

FORBES: USA: The United States Of Design?

About 60% of Coke's revenue in the U.S. is derived from carbonated soft drinks, compared with about a quarter at PepsiCo.

WSJ: Fizzy Drinks Revenue Goes From Flat to Sour

The soft drinks firm said they "did not feel it was appropriate" to use him at this time on their Coke Zero packs.

BBC: Wayne Rooney dropped from Coca-Cola campaign