There he was, my handsome brother, walking toward us, seemingly unchanged, until he came close enough for my mother to hug him, and I saw him wince and back away his arm was covered in soft-looking welts.

NEWYORKER: Cell One

Wearing a splendid pair of high heels and a black wrap dress with cuts and slashes entwined with what looked to an untutored eye to be medical bandages, Dame Vivienne found the large, soft-looking armchair too hard and uncomfortable.

CNN: The world according to Vivienne Westwood

The frail-looking, soft-spoken 70-year-old, who is now a teacher at the music academy, recounted having to flee overnight to Quetta, Pakistan, fearing for his life.

WSJ: Young Afghans Face Backlash Over Music

The medal favorite is a slight, boyish-looking, soft-spoken 25-year-old.

CNN: A Philippine Tale of Two Brothers

He was a soft-spoken, bookish man, quite frail looking, really.

NPR: Excerpt: 'Skybreaker'

At 56, the soft-spoken, mustachioed former money manager is looking for the next mother lode in Nevada--a logical place since the state produces more gold than any other in the U.S. McEwen implies that we're at the start of a classic boom-and-bust cycle but is plunging in anyway.

FORBES: On The Cover/Top Stories

They were looking for evidence that the world's largest soft-drinks company may be violating competition rules.

ECONOMIST: Soft drinks

These are the funny-looking Swiss-made shoes that mimic the experience of walking barefoot in sand or on soft grass.

FORBES: Holiday Gift List

Anthony Missano, an executive at Sbarro, was looking for a way to attract teens to the pizza-and-pasta chain when a soft drink sales rep handed him a fountain drink with a mini music CD tucked inside the plastic lid.

FORBES: Pop Music