Ethan Stock's inspiration for Web search company Zvents came to him in August 2003, when a girlfriend took him to the Gaskell Occasional Dance Society's ball in Oakland, Calif.

FORBES: Magazine Article

Extensive society page coverage of the ball gave them an excuse to claim James was too frivolous to run a life insurance company.

FORBES: Magazine Article

Monday night's non-committal statement by the Newspaper Society suggests that many powerful players are still calculating whether to play ball.

BBC: Press reform: Media reaction to regulation deal