Just tap on any content unit in ConnecTV's "SocialTV Timeline" and it immediately springs to life, expanding to offer news, polls, play-by-play sports and more.

ENGADGET: ConnecTV adds SocialTV Timeline for mobile, puts chats with stars on a second screen

ConnecTV's new platform syndication opportunity for SocialTV Timeline and the AdSync Network launches with the top broadcast media companies' television stations across America: Belo Corp.

ENGADGET: ConnecTV adds SocialTV Timeline for mobile, puts chats with stars on a second screen

The SocialTV Timeline showcases TV and sports stars as well as Internet celebrities chatting with fans in real time as they watch their favorite shows and games or in ConnecTV's Watercooler.

ENGADGET: ConnecTV adds SocialTV Timeline for mobile, puts chats with stars on a second screen

SocialTV Timeline and the TV AdSync Network comprise the core of ConnecTV's new social television platform that syncs with every show across more than 400 national channels, local stations and regional sports networks.

ENGADGET: ConnecTV adds SocialTV Timeline for mobile, puts chats with stars on a second screen

ConnecTV's SocialTV Timeline also puts front and center "guest star" chat with stars from hit programs "Pretty Little Liars, " "Dancing With the Stars, " and "X-Factor, " as well as Super Bowl and Heisman Trophy-winning sports celebrities.

ENGADGET: ConnecTV adds SocialTV Timeline for mobile, puts chats with stars on a second screen

The new SocialTV Timeline is also available for syndication by third parties as a simple module that works in smart phone and tablet applications as well as on web pages, allowing users anywhere to sync to TV across more than 400 channels.

ENGADGET: ConnecTV adds SocialTV Timeline for mobile, puts chats with stars on a second screen

The SocialTV Timeline launch follows the announcement of ConnecTV's AdSync Network, which enables "view-sers" to act immediately on relevant television ads and promotions by tapping on synchronized companion ads on their second screen devices: Buy now, get a special promotional offer, watch additional product videos, find the closest store or enter a contest.

ENGADGET: ConnecTV adds SocialTV Timeline for mobile, puts chats with stars on a second screen