Even if these concerns are justified, there are ways to work with aid groups to utilize social media and with local leaders to highlight America's humanitarian assistance at work.

CNN: Rubio: Syrians must feel U.S. support

To drive a breakthrough in the way work gets done, social business networks require the ability to manage groups, projects, tasks, documents and discussions.

FORBES: Why 'Facebook For The Enterprise' Vendors Are Wrong

The focus here is on applying the intelligence, intuition, interests and initiative of people in (social) groups, whether inside the organization or beyond it, to improve the way they can work together.

FORBES: Morality in Social Business Is What You Bring to It

Using social networking technologies, they can quickly cut through the noise of everyday work, leverage the power of specialists and groups, and cut across organizational boundaries by simply opting-in.

FORBES: Written by Jon Bovit