However, a shift is occurring in the enterprise as business leaders look for ways to generate real value through the use of social technologies to evolve their front-line business operations.
For marketers, the advantage of social media is in being able to use networking tools to add value to a brand experience, not to mention differentiate the brand in the minds of consumers.
So far, that app is making intelligent use of the shared functions of the social and search giants, and the value of a fast (and, in alien data environments, fairly cheap) map not at the mercy of spotty local internet services should not be underestimated.