But Rick believes that Facebook wants to focus on social tools, not creating vertical applications.
She has used her blog and social tools to raise consciousness and funds in the West.
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This is an evolving revolution sparked by how people are using social tools on the Web.
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How have you used to social tools to cultivate a closer relationship with your employees and customers?
Global design firm Woods Bagot also understands the value of business-style social tools to facilitate knowledge management.
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Social tools for business can be configured to automatically post updates when actions occur, such as closing a deal.
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This is about using social tools to remix content and freely express opinions.
Graph search and other new tools are pretty novel ways for Facebook to wrap money-making into new social tools.
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There is often a lack of understanding of how people are seen by others when they interact through social tools.
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From its inception, SAP Community Network has enabled customers to solve problems using social tools via forums and discussions.
Now that LinkedIn has demonstrated the huge opportunity to build social tools for corporate recruiting, the startup wars have begun.
With a single, integrated HR system in place and extended by connected social tools, HR departments can ready themselves for the shift.
In other words, Millennials are using these social tools anyway, and forward-looking companies must recognize this and stay ahead of that trend.
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It took just one advocate who smartly employed a variety of social tools to create legions of advocates for Caine and his arcade.
There are other selling points, too, including the ability to create topic pages and social tools that make it easy to share stories with friends.
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The companion will also allow users to share the primetime experience with friends and family through a series of social tools connected through Facebook and Twitter.
Almost 60 percent of interruptions at work involve using communication and social tools, like email, social networks, text messaging, instant messaging or switching between different applications.
In keeping with the notion of using the right social tools for your kind of market, Gemvara also uses community-building visual tools such as Pinterest.
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Unlike the original e-commerce model, new e-commerce startups are personalized and use new social tools to connect with consumers, but still have strong brands, she says.
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If your talent acquisition team is not using modern social tools to attract candidates, your recruitment spend may have to be 2-3X that of your competitors.
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Childhood gives us a protected time to master new physical and social tools, from a whisk broom to a winning comment, before we have to use them to survive.
Social tools can also help accelerate the sales process.
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Combining the best technology and social tools with content from Pitchfork, Songkick and Tunigo, and many more, Spotify's Discover feed continually seeks out the most relevant content and brings it right to you.
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Pew figures from shortly after the 2008 election showed digital making major strides in its role as a key news source for voters, and social tools are making it easier for outsiders to make waves.
In her mind, adding social tools could do wonders for old media outfits struggling to rebuild their audiences online, where the digital arms of newspapers and magazines compete with attention-sapping new media ventures like Facebook and YouTube.
Along with demanding the ability to Bring Their Own Device to work, employees (especially younger ones) also want to self-provision their apps based on recommendations gleaned from their social tools and personal contacts, according to T.
"I think fundamentally one of the biggest problems is that social tools communicate slightly more in the open, they create ambient knowledge and ambient awareness for others who are not even in the conversation, " says Mr Bryant.
As well, as new players begin participating in the community they can see opportunities to create new products or enter new niche markets, sometimes with partners where greater mutual accountability and mutual benefit is now possible because of social tools.
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By using social tools and lightweight Web apps, travel companies have moved toward a model that lets consumers experience their trips before setting foot in a plane and use discovery rather than search to make their trip, their trip, not a trip.
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