The strategy you cite is part of a broader goal that husbands and wives should have when it comes to Social Security: timing when they start benefits in order to produce the highest combined income over their lifetimes.

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With widespread adoption of the internet and social media, the timing is right for this to be a really powerful platform.

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Social Care Minister Chris Robertshaw said the timing of the report means the figures do not show the whole picture.

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The timing of games adds to the social element of football.

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The true winners of Super Bowl XLVII leveraged social media, customer-engaging contests, and opportunistic timing to grab attention.

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The timing is awkward: Germany's new Social Democratic-Green government is still unsteady on its feet, and prone to send out erratic signals.

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Timing the donation a week before the premiere of The Social Network and mere hours before the 26-year-old jumped past Steve Jobs to No. 35 on the Forbes 400 list makes it look like the PR move of the month.

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Ohanian, who also helped launch travel site Hipmunk and runs Breadpig, a site that gives all proceeds to social causes, said that like some of his other successes, his role was a matter of good timing.

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