We strongly urge marketers to forego the temptation to put technology first in your social strategy.
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Building a social strategy takes time and careful attention, but the point is: you need one.
The brand has a well-organized social strategy across networks, including Facebook, Twitter, Pinterest, YouTube, Instagram, Tumblr and LinkedIn.
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For decades, psychologists have debated whether narcissism is a form of self-delusion, a cognitive bias, or a self-serving social strategy.
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Larry Page, Google's new CEO, has even tied 25% of all bonuses to the success of the company's social strategy.
Off-domain social networks are an important part of an overall social strategy, but presence alone only gets us part way there.
FORBES: Why Facebook Can't Be The Center Of Your Social Strategy
The key is building the right social strategy for your brand.
Put people at the center of your social strategy.
FORBES: Facebook or Face-to-Face: The Real World Social Network Still Triumphs
She called for a social strategy - to look at minimum pricing and licensing controls on home delivery alcohol services - as well as criminal justice controls, such as making breathalysers compulsory.
The job of the people responsible for social strategy is to create the infrastructure for the business so that they can receive market and competitive information in real time and on an ongoing basis.
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Since co-founder Larry Page resumed the role of CEO back in April he put the company on notice and told employees that future bonuses would be tied to the success of Google's social strategy.
Competitive social media strategy today happens in on-domain customer communities where we can continuously innovate the social customer experience.
FORBES: Why Facebook Can't Be The Center Of Your Social Strategy
Implement UNESCO's social media strategy, coordinating with stakeholders across the Organization to ensure its effectiveness and encouraging adoption of relevant social media techniques into the corporate culture and into all of the organization's products and services.
UNESCO: Vacancy : Social Media / Web Coordinator (5/12/2011) BPI 021 - (P1P2)
Within a few weeks, I am to attend meetings on a multi-year social entrepreneurship effort in Germany, a new social innovation strategy in France, and a new round of policies as part of the EU-wide Social Business Initiative.
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So, what can the IOC teach the world about the value of a social media strategy?
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Creating a social innovation strategy has important implications for the business organization and for society as a whole.
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Some, like Electronic Arts, have sought to beef up their social games strategy.
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Nothing in business today, is more beneficial than developing a social business strategy.
Its social media strategy seems to be dead in the water and its reputation management has gone from great to poor.
We basically tripled down on the information overload How do you know which channels to select for deploying your social media strategy?
FORBES: Google Tries to Get Social (Again). Should You, Too?
Meeting consumer needs, above all, is what defines a social media strategy.
Blogging should also be at the heart of your social media strategy.
FORBES: Blog Or Go Bust: Why Your Small Business Needs A Blog
"We have a very detailed social media strategy in place, " she said.
However, it still might be a dinosaur if it does not have a well-defined place in your overall marketing and social media strategy.
He integrated goodwill fundraising with the launch of an online video client at Crayon, the social media strategy firm where he worked at the time.
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Second, the industry needs a broad-spectrum political and social engagement strategy.
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Once I placed my social media strategy on sharing great content rather than wowing my audience, I shifted the energy behind my correspondence with my fans.
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Apple could theoretically look to Twitter to successfully integrate a social networking strategy, which the company has been sorely lacking, despite launching Ping a few years ago.
Refine and communicate UNESCO's social media strategy across the Organization.
UNESCO: Vacancy : Social Media / Web Coordinator (5/12/2011) BPI 021 - (P1P2)
Salesforce, which has been pushing its social media strategy by acquiring companies such as Buddy Media, has enabled its customers to interact and engage with clients in meaningful ways.
FORBES: Salesforce.com Looks Frothy As Strong Revenue Overshadows Ballooning Costs
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