Ministers are anticipating this with a policy of blame dilution: Harriet Harman, the social security minister, was at pains to adopt a bi-partisan tone in her announcement, and the all-party select committee on social security will be given the chance to hold hearings on the draft legislation.

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Despite these numbers or maybe because of them, social media marketing is undergoing some growing pains.

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The report, published next week in Proceedings of the National Academy of Sciences Online Early Edition, studied how volunteers responded to real-life stories chosen to stimulate admiration for virtue or skill, or compassion for physical or social pain. iReport.com : Growing pains for Twitter, Facebook?

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"The latest incident... is representative of the 'growing pains' that China's internet and social media companies are likely to experience as they expand globally, " he said.

BBC: Tencent

As Facebook grows up, brands will inevitably face some growing pains as they work to talk to consumers on the social network.

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Relief from such pains will not come until the government has put in place social safety nets such as unemployment insurance as well as a job retraining scheme.

CNN: The Revolution Continues

So, as Cameron is very happy with his new social life and has more of a plan for his long-term future, the growing pains are definitely easing for this teenage prodigy.

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There were growing pains every way you sliced it, down to the sauce and cheese, but Jubilant enjoyed a social insight.

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