The proposition, that before you launch a new social network platform, find out what your real social network is doing, makes a lot of sense.
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Facebook are looking for a winner here, because the continued success of Facebook as a platform needs a new champion to keep their marketing story fresh to retain developers on the social network based platform.
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OpenFeint is the largest cross platform social gaming network with over 68 million players in 4, 800 games.
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Tumblr, which is part blogging platform, part social network now gets 15 billion page views each month, according to Quantcast figures.
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That Facebook would look to Home, a seemingly mobile-native implementation of the social network, as the framework for its platform going forward is unsurprising -- changes recently made to News Feed were done specifically to adapt it to the smartphone space.
The largest social network has recently released some data on how its advertising platform for real-time bidding will deliver for advertisers, helping to rake in some money as it battles Google for display dominance in the web.
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The application, called Genesys Connect for Service Cloud, will integrate with the Salesforce.com platform to allow for voice and multi-social network customer service capabilities.
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SocialTV Timeline and the TV AdSync Network comprise the core of ConnecTV's new social television platform that syncs with every show across more than 400 national channels, local stations and regional sports networks.
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But the company wants to diversify away from Facebook, because the number of users it can acquire on the social network is slowing and so as not to be too dependent on one platform.
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Facebook also makes some money off Facebook games like Farmville, which share revenue with the social network, but is hoping to move beyond just Zynga to become the "default" platform for mobile games from all developers.
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"Web-based email could be a great platform for social applications, " says Shervin Pishevar, executive chairman of Social Gaming Network, a social games developer, who sees more similarities between social networking incumbents like Facebook and Twitter with Google Buzz than just the sharing of statuses, links and other media.
MySpace plans to follow suit Feb. 5, with the launch of the MySpace Developer Platform, which will allow outside developers to create applications that hook into the MySpace social network.
The ability as time goes on for these families to draw from their network of friends, family, community, and anyone else for financial support via our social giving platform will make a real difference for those that need it the most.
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Using a social network, one of the single most powerful tools since the Internet arrived on the scene, as a platform to narrow an audience to salacious gossip, defeats the purpose of opening up our world to everyone, regardless of socio-economic status or class.
The types of start-ups they seek are: next generation e-commerce, marketplaces, systems that leverage social data, and influencer networks (the idea that individuals make up the power of a network moreso than the platform itself).
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