Yet, I also want to ensure that our social enterprise narrative and vision is complete.

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You can shell out millions of dollars for your few seconds of traditional Super Bowl exposure, but a clever manipulation of social media and narrative can give you similar results for a fraction of the cost.

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In the post-IPO era, however, investors are starting to require a slightly stronger narrative from the social media-giant, preferably one that involves profits and growth.

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Use as many social media tools as budgets allow: Facebook, Twitter, Tumblr, YouTube, and apps, to develop a brand narrative that moves social citizens to your site.

FORBES: Brand Passion Beats "Liking"

How long before some other adverse event works to simply extend the story in the social media as the populist narrative continues to reverberate in the halls of Congress, the White House, the SEC?

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Ever willing to host the new social age and prove out its hyper-ferocity and the innovation of everything, the company is trying to help agencies swim in the swirl of traditional and new media and pull together the pieces of digital, social, mobile, and traditional advertising in a cohesive, strategic, compelling brand narrative.

FORBES: Google Says It's Time For Agencies To Get Agile

Social scientists note that there are two different modes of cognition: the paradigmatic mode and the narrative mode.

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Without the heroine-centred, questlike focus of Mr Faulks's romantic narrative, Mr Binding is able to move freely among a variety of characters, up and down the social scale and across both sides, keeping his eyes on the actualities of power and collusion, and letting the grand implications speak for themselves.

ECONOMIST: Exiles from history