The service will incorporate video material as well as social media content from DJs and programme teams.
According to the independent survey, 44% of avid NASCAR fans share all or most NASCAR social media content.
FORBES: NASCAR's Innovative Social Media Approach Leads to Significant Growth in Fan Base
The tools for collecting, preserving, monitoring, and managing social media content are evolving.
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The web tool promises to download and store all of your social media content and provide meaningful analytics and discovery tools.
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Coincidentally, ReadWriteWeb published a post today about researchers reflecting on the ethics of using social media content in their research, turning unsuspecting Facebookers and Tweeps into guinea pigs.
This includes the social context, with specific focus on aggregation and analysis of Social CRM, CRM, and social media content, in addition to behavioral analytics and sentiment analysis.
And how will I deliver my social media content?
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"Coming up with content on a regular basis is the No. 1 thing franchisees say they struggle with, " says Chad Cohen, vice president at Fish Consulting, a franchise PR firm that began developing social media content for its clients three years ago.
The software, originally spread through classic methods such as spam, has moved on to more sophisticated attacks by providing links to infected web sites through popular social media content such as Twitter, YouTube, and Facebook, by feeding a corrupted advertisement into an ad network for web sites, and by poisoning search results called Search Engine Optimization (SEO) poisoning.
Like media coverage and advertising, social media and content are influences that drive search queries.
Social media and content marketing may be the latest marketing buzzwords, but they are much more than that.
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That is the power and the value of social media for content marketing.
Content marketing, social media marketing, content syndication and user-generated ratings and reviews are increasingly critical components of the marketing mix.
From advice on gear and nutrition to injury prevention, our participants are highly engaged in an on-going dialog that takes place via social media, content sharing at Competitor.com and regular email marketing communication that yields tremendous ROI for our partners.
While the former position focuses on all that big data has to offer, the latter focuses on increasing consumer emotional involvement in the brand through social media and content marketing stories as well as on weaving the brand storyline into offline brand experiences and marketing initiatives.
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What was most interesting is that, despite all the hype around social media right now, only 23 percent indicated that they trust content from social media environments.
The SmartGPS intelligently manages and updates location- relevant social media and navigation content through an onboard WiFi connection.
ENGADGET: Magellan's smartGPS navigator has built-in Yelp reviews, syncs with your phone (video)
The question is: How can a deeper understanding of social media trends and content help us do our jobs better?
This application serves as a "second screen" -- it's most useful when you're in front of the TV, and essentially replaces your standard remote control with a social media-enabled content-rich touchscreen experience.
The Magellan SmartGPS communicates with Magellan's custom-built Smart Ecosystem, a cloud platform for an extensive database of constantly-updating, location-relevant social media and navigation content that is automatically pushed to the SmartGPS display to create a uniquely-rich driving experience.
ENGADGET: Magellan's smartGPS navigator has built-in Yelp reviews, syncs with your phone (video)
For more installments, please see Part 2: Social Media Breathes New Life Into Branded Content and Part 3: The Key to Social Media Marketing?
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We all know that Social media and user generated content has forever changed the marketing landscape.
But, with the rise of social media and short form content, the GIF has made a resurgence.
The next step in the process is to flood the social media universe with your content and use it as a de-facto broadcast network for any programming you come up with.
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Before the day ended, I had 100 followers, and social media had put the content of my thought leadership message in play in a way no other medium has done for me or my firm ever before.
This information can be fed back to the editorial or social media teams and new content can be created, or traffic to and from these trending topics can be managed and incorporated into communications via their social media channels.
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For the solo business person, an example would be a chiropractor adjusting the vertebrae of a web designer, a social media expert and a content provider (like yours truly) on an ongoing basis to handle all of his or her online marketing efforts, freeing up time to do what he or she does best while not putting out precious cash to receive these services.
The survey found that 54% of avid fans said they visit social media sites regularly for NASCAR content.
FORBES: NASCAR's Innovative Social Media Approach Leads to Significant Growth in Fan Base
Everything from social media listening platforms to enterprise content solutions are about to get more interesting, and possibly more relevant.
Once I placed my social media strategy on sharing great content rather than wowing my audience, I shifted the energy behind my correspondence with my fans.
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