That is, if a news site tweets out an article, how likely are consumers to share it with their social network, explains Megan Berry, marketing manager at Klout.

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Even the simplest single-brand presence on Facebook requires, at a minimum, cross-functional collaboration between marketing, PR, agencies, and a social media manager.

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Your social profiles should intrigue a hiring manager and work as a marketing tool to sell your skills and knowledge.

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Call it osmosis, but I learned a great deal just by surrounding myself with civic-minded thought leaders like Mary Anne Petrillo, Senior Marketing Manager Corporate Responsibility at Cisco, who taught me about using story-telling to amplify social impact.

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